Process
How research actually works here. Specific methods, when they get used, what they produce.
Think. Notice. Build.
The core framework: frame the question, go find out, make the answer real.
Stakeholder Interviews
Surfacing assumptions and competing priorities before spending time looking at the wrong thing.
Problem Framing
What do we think we know vs. what do we actually know. Getting the question right before looking for answers.
Research Questions
Developing the specific questions that will drive study design, method selection, and what decisions the research will inform.
Screener Design
Recruitment criteria and screening questions that find the right participants, not just available ones.
Contextual Inquiry
Observing people in their actual environment doing the actual thing.
In-Depth Interviews
Semi-structured, 60-90 minutes, following the participant's language not yours.
Diary Studies
Longitudinal self-reporting over days or weeks. Capturing behavior as it happens, not as people remember it.
Participatory Design
Making artifacts with participants, not for them.
Concept Testing
Showing early ideas to see what resonates and what doesn't, before committing to build.
Usability Testing
Moderated and unmoderated, task-based, think-aloud protocol. Watching people use the thing.
Heuristic Evaluation
Expert review against established usability principles. Fast, structured, no participants required.
A/B Testing
Statistical comparison of design variants. Letting the data decide between options.
Card Sorting
Information architecture validation. Understanding how people actually group and label things.
Accessibility Audits
WCAG compliance and assistive technology testing. Making sure the thing works for everyone.
Survey Design
Likert scales, MaxDiff, conjoint when warranted. Quantitative signal at scale.
Analytics Review
Behavioral data, funnel analysis, heatmaps. What people actually do vs. what they say they do.
Benchmarking
SUS, SUPR-Q, task success rates, time-on-task. Measuring experience against standards.
Research Readouts
Findings, evidence, and recommendations tied to specific decisions. Not a slide deck—an answer.
Journey Maps
Grounded in observed behavior, not assumed flows. Mapping what actually happens.
Persona Frameworks
Built from patterns in data, not demographics. Behavioral archetypes that inform real decisions.
Opportunity Maps
Where the gaps are, sized by impact and feasibility. Turning research into a prioritized backlog.
Engagement Models
Sprint, Program, or Embedded. How research fits into your team's rhythm and timeline.
Rolling Research
Continuous discovery, not one-off studies. A two-track operating model for ongoing insight.
Research Repository
Every study indexed and searchable. Institutional memory that survives personnel changes.