Research Readouts
Not a slide deck. An answer.
What They Are
Presentations of research findings tied directly to the decisions they inform. A 60-slide deck nobody reads is worse than no research at all. Readouts should be structured so people can act on them.
How They Work
Start with the decision this informs — not the methodology, not the sample size, the decision. Present findings as evidence. Show the strongest quotes and observations. Make recommendations specific and actionable. End with what's still unknown, because intellectual honesty builds trust.
Different Audiences, Different Packaging
Product teams need specific, actionable detail — exactly which flows break, exactly which labels confuse, exactly what to change. Leadership needs strategic implications and risk framing — what this means for the roadmap, what happens if we ignore it. Same research, different format.
What They Contain
Key findings with supporting evidence. Direct quotes from participants. Observed behaviors with context. Specific recommendations with confidence levels. And clear next steps — because research that doesn't lead to action is research that didn't need to happen.