Screener Design
Finding the right participants, not just available ones.
What It Is
A questionnaire used during recruitment to filter for participants who match the study criteria. Talk to the wrong people and the findings are useless no matter how good the method is.
How It Works
Define the participant profile based on your research questions. Write screening questions that are behavioral, not aspirational — ask what people have done, not what they would do. Set quotas for diversity of experience so you're not just hearing from one type of person.
What It Produces
A recruitment screener ready for deployment and clear criteria the recruiting team can execute against. When the screener is right, every participant in your study is someone worth learning from.